VW Grand California’s ambassador is Atanas Valkow – composer, multi-instrumentalist and music producer. He seeks inspiration among the sounds of multiculturalism, which is reflected in MAVOBODA – a unique art project made during a trip through the Balkans.
Atanas Valkov is a composer, multi-instrumentalist and music producer. He was born in Bulgaria and grew up in Lublin, where he began his musical training. He started playing the piano at the age of four. As he says himself, music is the most important part of his life, it gives him a sense of freedom and fulfills all his desires. Atanas is inspired by multiculturalism. In his works he often combines piano classics with ethno sounds, jazz and electronics.
He is best known as the creator of music for soap operas (“Belfer”, “Bodo”) and films (“Knife in the car”, “7 things you don’t know about guys”). He collaborated with Andrzej Wajda, Tomasz Bagiński and Jan P. Matuszyński. He is co-writer and co-producer (with Kayah) of the album Transoriental Orchestra. Valkov also won the 7th edition of the Berlinale and won the prize for the best Polish soundtrack for the music of the television series “Król” during the Film Music Festival in 2021.
The Masvoboda project, carried by Atanas Valkov, is a musical and itinerant expression inspired by Slavic and Balkan folk culture, with a bold use of contemporary composition and production techniques. – I am responsible for it together with my wife Jagoda – underlines the composer. Jagoda Valkov is a multimedia artist who professionally deals with scenography, photography and cinema. She is the author of photographic exhibitions at the Center for Contemporary Art in kyiv, at the MO gallery in Lviv and an exhibition organized within the framework of the Mythogenesis Festival in Niemirów, Ukraine. Valkov designed and co-created the social project “Piazza – Unselfish urban space II” and “The Art of Dialogue” – a project implemented by the Beauty Ladies Foundation as part of the City of Culture 2019 program. She is also a laureate of the Showoff 2021 international photo competition award, Krakow Photo Week 2021. She is involved in the coordination of major artistic and exhibition events in Poland. She is also the initiator and organizer of the Wzory Design Fair and the co-organizer of the Kręgi Festival for women. He runs the Wzory Studio studio and – together with Maria Lubicz-Łapińska – the Bamayo fashion company.
In order to implement the project, Masvoboda, Jagoda and Atanas traveled through the Balkans, during which they are accompanied by two Volkswagen Grand Californias. Such a pattern of travel – as lovers of spending time within nature – often also decides their private lives. – Motorhomes give us the freedom and possibility to follow the music in the environment of nature, thanks to which the implementation of the project becomes an even more extraordinary adventure – the composer is delighted. – During this trip we will visit, among other ethnic festivals in the mountains in Bulgaria or Burgas – my hometown. We will meet local musicians with whom we will work together. Then we will go to Greece, to the Peloponnese, where in the olive groves, the cradle of civilization, we will play on sunrise and sunset – Carry on.
On board the VW Grand California, the composer and his acolytes can not only spend the night and spend their free time. The space available in the cars allowed the creation of a mobile studio for recording and editing video clips, the possibility of which will be used by Franciszek Lubicz-Łapiński from the 16/9 film studio. Thanks to this, the recordings made during the expedition – both audio in 96 kHz and immersive 360 Reality Audio, as well as visuals in Full HR and VR360 – will be assembled on site.
What can you expect from the project led by the artists? – Masvoboda will combine classical, ethnic and electronic instruments and white polyphonic singing. The album should be a combination of tradition and modernity. Music videos and short documentary forms will emphasize the archaic roots of the places where songs and melodies will be created. Contemporary arrangements, inspired by authentic Slavic and Balkan folk melodies and their interpretations, will be like a bridge between East and West, day and night, death and birth – says Valkov.
The journey itself will be an inexhaustible source of inspiration for Atanas. Most often, he draws them from nature. He lives in the forest, so he uses it literally every day. Encounters with nature open his mind, creating space for new ideas. Travel also provides the artist with creative stimuli. – Meetings with musicians from different countries, discovering new instruments, folk music, various sounds of nature and smells – in all this I find inspiration to create new compositions – concludes Atanas Valkov.
For information visit: https://www.masvoboda.pl and https://www.vwdostawcze.pl/pl/swiat-volkswagena/aktualnosci/grand-california-na-balkany-atanas-valkov-w-poszukiwaniu-ginacej-muzyki.html